Industry trendwatchers — including us — have spent the past year heralding personalization as the future of beauty technology. In that time, we've seen the launch of customized at-home hair color, 3D-printed nail wraps laser-cut to the shape of your own nail beds, and companies that use customer DNA to recommend a skin-care routine. With its focus on innovation and information, L'Oréal Technology Incubator is leading the rest of us into the future of beauty. Today, the Incubator unveiled its latest glimpse ahead — and cemented the importance of personalization — with the L'Oréal Perso.
This smart device creates custom formulas for lipstick, foundation, and skin care. Naturally, the experience starts with an app. First, the customer will take a photo of her face with the Perso app, which will use AI to identify skin conditions like dark spots, large pores, or wrinkles. Then, the app crunches location data to adjust for environmental concerns that affect skin, like pollution, pollen, and UV index. Finally, the user enters her own skin-care goals, like eradicating dark spots or dullness. The data is pulled into a custom formula; then, using its three-ingredient cartridges, the device will cook up your formulation and dispense it in a single-use dose. Essentially, the device predicts what your skin will need and creates it for you, no shuffling through your whole serum collection or Googling articles on how to protect your skin from pollution needed.
"Perso will dispense a specific product using its three active ingredients," Guive Balooch, global vice president of L'Oréal Technology Incubator, tells Allure. "If it's very dry outside with high levels of pollution, you could increase the antioxidants and moisturizer. You can play with SPF. You can basically have something that's precisely made for you every morning."
As for the foundation version, Balooch described one of the "many scenarios" of how Perso could work: "We envision that you could personalize foundation depending on the part of the face. We see that people often use different foundation colors on the bottom of their chin or neck area, so they’ll mix foundations at home to manage the differences in skin tone. Perso will allow you to do that more easily, because you can get small amounts of personalized foundation for each area."
The lipstick version will use three shade cartridges to create a customized liquid lip color — and you can use the Perso app to design the shade based on a trend, your outfit, or whatever color you’re hoping to match.
"Skin care" - Google News
January 09, 2020 at 08:01AM
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L’Oréal Debuts Perso, a Customized Skin-Care and Makeup Device - Allure
"Skin care" - Google News
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