Another very welcome shift in the skin care world that we feel coming on strong: eco-friendliness. If consumer demand is at all indicative of forthcoming trends, both drugstore and prestige beauty brands will be hopping on the sustainability bandwagon in 2020.
First off, packaging will continue to become a larger part of the conversation, with minimized and more sustainable versions on the way. Larger brands will continue to re-think their approach — a trend we've already seen gaining ground, most notably with Dove's move to 100-percent recycled plastic bottles by the end of 2019. Olay also tested out a refillable version of its popular Regenerist Whip Moisturizer back in October, in honor of Breast Cancer Awareness Month.
Sustainable packaging will no longer be a point of difference for indie brands, either. Rather, we think it will (and should) become standard for all up-and-comers. Take Kinship, a new sustainable skin-care brand launched by two industry veterans. All of the brand's packaging is both minimal (many products don't come boxed), fully recyclable and made from recycled materials (like Ocean Waste Plastic).
Products themselves are also sure to become eco-friendlier, as well. Case in point: compostable facial wipes. We know that facial wipes are not so great for the planet, with the traditional versions taking years to break down in a landfill. And yet, some of us just can't seem to give them up entirely — instead, we want better options. Simple, Almay, and Yes to Cucumbers already launched biodegradable versions, and we'd venture to bet that many more are on the way.
Likewise, sheet masks will also experience an eco-friendly shift. Some brands have already started packaging sheet masks in facial wipe form, rather than in single-use plastic, which is another win-win that we'd love to see continue.
3. Ingredient Spotlight: Electrolytes
No longer reserved for sports drinks, in 2020 you'll also find electrolytes in your skin-care products. Namely, calcium, potassium, and magnesium, which "work together to help maintain skin's optimal function, especially in maintaining hydration levels," explains cosmetic chemist Ron Robinson.
Quick science lesson: Electrolytes "are minerals that carry an electric charge," explains New York City-based dermatologist Dendy Engelman, who cites magnesium as the most beneficial electrolyte for skin, specifically.
"Magnesium helps with overall cell function and blood flow, helping the skin and muscles be more supple. [It] also helps acne and other skin disorders by reducing stress and cortisol levels, stabilizing hormonal imbalances, [and] improving cellular processes," she tells Allure.
"Skin care" - Google News
December 19, 2019 at 08:01PM
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Skin-Care Trends 2020: Ingredients, Innovations, and Sustainability - Allure Magazine
"Skin care" - Google News
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